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You may not realize it but branding is essential to business growth. It doesn’t matter how big or small your business is, the right branding will attract your ideal audience.? Not convinced of the power of branding? Surveys show that 89 percent of shoppers are loyal to brands that share their values. More brand loyalty […]

4 Best Business Logos of the 2010s

There are seven types of logos in the world. If you’re designing a logo for your business, it can be overwhelming to decide which is right.? One thing that can help is to look at the?best business logos that are already in use. This can help you get inspired. It can also help you figure […]

Let’s Get Digital: 5 Must-Know Digital Marketing Tips for Small Businesses

Are you thinking of giving up on your digital marketing efforts? Before you throw in the towel, it’s worth giving things another try. Digital marketing is vital if you want to be successful online. When 78% of internet users conduct product research online before buying, you can’t afford to not get your business in front […]

Is It Time to Rebrand? 4 Top Tips for How to Rebrand a Company

A prospect only needs ten seconds to form a perception about your brand. That small window can either boost your sales or contribute to the sales that you continue missing. With such a background, it is clear to see why many businesses invest significantly in rebranding activities. If you need to reshape your company’s image, […]

Why Is Marketing Important?

If you are part of the 30.2 million small businesses in the United States you have some idea about marketing. If you have been debating recently how much energy and time to spend on marketing because you are asking yourself “why is marketing important?” we are here to help. We put together this guide to […]

4 Tips on Using Social Media for Small Businesses

When it comes to your small business have you started using social media? If not, then you need to start by making social media accounts for your business right away.? On the other hand, if you’ve already started using social media for your small business, then you may not be using it as effectively as […]

Experiential Marketing: How it Works, and Why it Works

Doesn’t it seem like our attention is constantly pulled in a million different directions? It makes it hard to focus on one thing. This is a big issue for advertisers, too. Without interesting and memorable marketing materials, it’s all too easy for a consumer to forget about your message. That’s where experiential marketing comes in. […]

5 Types of Videos Small Businesses Can Use to Increase Engagement

Ready to venture into video content to promote your small business?? You’re in good company. Statistics show that 85% of businesses include video in their marketing arsenal and 92% of marketers currently using video consider it’s important to their marketing strategy. If you’re new to video marketing, you may be confused about what types of […]

12 Small Business Marketing Trends You Need to Know

81% of B2B marketers measure content marketing success by awareness. If people don’t know your brand exists, how will you market your product or service? One way to break out of the crowd is to keep up with the latest trends. Otherwise, you’re falling behind! With this list of the top 12 small business marketing […]

5 Fantastic Ways Video Production Can Help Your Small Business

Most people can’t get enough video content. YouTube boasts more than 2 billion users with this number steadily increasing year after year. Videos cross cultural and language boundaries giving even the smallest brands access to customers around the world. Small businesses should funnel more of their marketing budgets into video production. Video production gives you […]